Faculty Factoids and Spring Surprises

Students may not necessarily learn this in the classroom, but their new professors in the M.S. in Publishing: Digital and Print Media program this spring participate in some surprising extracurricular activities. By day, they hold down very serious and senior positions in the publishing industry. But after hours, they do everything from brushing up on their black belt skills to playing in a cover band. And their past lives have some intriguing facts to discover as well, so read on to learn who’s who and what they do (on the job and off)!

Photograph © Beowulf Sheehan www.beowulfsheehan.comTerry Adams (Introduction to Book Publishing) is Vice President, Digital and Paperback Publisher, Little, Brown and Company, Hachette Book Group USA. He began his career in book publishing at Farrar, Straus and Giroux. From 1980 to 1990 he worked at Alfred A. Knopf, where he was Editor and Advertising Manager. He joined Little, Brown and Company in 1996 as Director of Trade Paperbacks. Among the writers he has worked with are Breena Clarke, Julian Barnes, Harold Brodkey, Craig Childs, Katherine Dunn, Denis Johnson, the Monks of New Skete, J. F. Powers, and Wendy Wasserstein. He earned his degree from Dartmouth College.
Twenty years ago, to prepare for a home renovation project, Terry enrolled in architecture school as a graduate student. Talk about overkill!

Morgan BadenMorgan Baden (Social Media Marketing, Advanced Social Media Marketing) is Senior Director, Internal Communications and Social Media at Scholastic, where she directs Scholastic’s corporate social media strategy and social networking platforms, overseeing social media communication to nearly 9 million customers worldwide. Prior to joining Scholastic, she held several positions at Reuters, including Regional Marketing Manager, Trade & Risk Management, and Internal Communications Coordinator. Morgan is also a young adult author, freelance writer, and a ghostwriter for Alloy Entertainment. She earned her degree from The College of New Jersey.
Morgan has an identical twin; they’re four minutes apart, and yes, they’ve definitely played some twin tricks!

Andy BarzviAndrea Barzvi (The Role of the Literary Agent) has recently created her own literary agency, Empire Literary, LLC, after twelve years as an agent at International Creative Management. She represents commercial nonfiction in the self-help (relationships, health, diet, fitness) categories as well as celebrity and other memoirs. Some of her projects include The New York Times bestsellers He’s Just Not That Into You by Greg Behrendt and Liz Tuccillo, G-Free Diet by Elisabeth Hasselbeck, Making the Cut by Jillian Michaels, Five Factor Diet by Harley Pasternak, The Middle Place by Kelly Corrigan, and Howie Mandel’s memoir Here’s the Deal: Don’t Touch Me. Andrea earned her law degree from Cardozo Law School.
One of the most fulfilling jobs Andy had in college was teaching prisoners how to read so they could obtain their GED.

Jessica BranchJessica Branch (Magazine Editing and Management) is Articles Editor for SELF at Condé Nast, where she conceives, assigns, and edits health and nutrition well features, investigative articles, and personal essays. Prior to joining Condé Nast, she was Senior Editor and later Health Director for Prevention at Rodale; she has also held positions at Good Housekeeping, Ladies’ Home Journal, iVillage.com, Citysearch.com, Glamour, and Esquire. She has also been a freelance editor and writer, and an instructor in English and Comparative Literature for Yale University. Jessica earned her Master of Philosophy and Ph.D. in Comparative Literature from Yale University.
Jessica is a theater aficionado and a voting member of the Drama Desk.

Kristin FasslerKristin Fassler (Book Marketing and Branding) is Director of Marketing for Ballantine Bantam Dell at Penguin Random House (U.S.), where she directs the creation and implementation of the consumer marketing and branding strategies for over 350 fiction and nonfiction titles annually, in hardcover, trade, mass market and eBook formats, including campaigns for bestselling authors and properties such as John Grisham, Star Wars, Game of Thrones, Danielle Steel, and Debbie Macomber; she has also been Random House’s National Accounts Manager for first Borders Group and later Barnes & Noble, Inc. Prior to joining Random House, she was National Accounts Manager for Borders Group at HarperCollins Publishers, and Sales Manager at The Lyons Press. Kristin received her M.A. in Publishing Studies from New York University.
Kristin is a devoted fan of the New York Rangers and got to touch the Stanley Cup in 1994, the last time the Rangers won it.

Gary FoodimGary Foodim (Magazine Consumer Marketing and Audience Development) is Vice President of Consumer Marketing at Condé Nast where he oversees all consumer marketing activity for Vogue, Glamour, Allure, The New Yorker, Wired, and Details. In addition, he oversees the digital consumer marketing and retention marketing for all Condé Nast brands. Prior to that, he worked as Senior Director of Marketing at MyPublisher and General Manager of veryshortlist.com. Additionally, Gary spent nine years at Time Inc. where he served as Director of Strategic Partnerships for Entertainment Weekly, Consumer Marketing Director of ALL YOU, and Marketing Director of People. Gary received his M.B.A. from the McDonough School of Business at Georgetown University.
Gary was once interviewed on the street by CNN about how brands used the new millennium as part of their marketing campaigns.

Lisa GallagherLisa Gallagher (Capstone) is a senior literary agent at Sanford J. Greenburger Associates, where she represents clients across both fiction and non-fiction in both the US and UK directly and is the digital specialist for the agency. Prior to becoming an agent, Lisa was Senior Vice President and Publisher of William Morrow, HarperEntertainment and Eos at HarperCollins. She also held positions at Bloomsbury Publishing in both the UK and US. Lisa earned her M.A. from St. Catharine’s College, Cambridge.
Lisa met Kenny Baker (who plays R2-D2) on the Star Wars set at Elstree Film Studios.

Claudio GoldbargClaudio Goldbarg (Digital Financials: The Web, Apps, Tablets, and Video) is Senior Vice President of Publishing and Digital Media Operations at Martha Stewart Living Omnimedia, where he is responsible for all finance and business operations in the Publishing Division, including magazines, digital properties, apps, books, editorial operations and international. Prior to joining MSLO, he was Vice President of Business Development and Finance (Consulting) for Apprise Media LLC, a private equity-backed media firm. He has also held several positions at Primedia Inc., and has worked for DreamWorks SKG and Activision, Inc. He received his M.B.A. from The Wharton School of the University Of Pennsylvania.
Claudio is a great amateur chef, dabbles in photography, and used to sing in an a cappella singing group.

David Link 1David Link (Tablet and App Creation and Management) is Founder and Creative Director of The Wonderfactory, and has been involved in developing interactive experiences for Fortune 500 brands in the publishing and media industries for over 18 years. The Wonderfactory, a growing interactive creative agency that specializes in content rich experiences for publishers, media companies and advertisers, has built many large-scale websites for premium content brands such as WebMD, National Geographic, Food Network, Martha Stewart, Coca-Cola, NBA, Newsweek, Zagat, Time Inc. and NBC. Before the Wonderfactory, David held the position of Vice President, Creative Director in the 300-person internal creative organization at America Online. Before joining AOL, David held the position of Vice President, Executive Creative Director at Modem Media, the world’s first interactive advertising agency. David attended SUNY at Purchase and the California Institute of the Arts.
David grew up on the set of Sesame Street (behind the scenes) because his mom was a show writer when he was a young boy – Jim Henson was and continues to be a big creative influence.

Radhika NayakRadhika Nayak (Introduction to Digital Media) is Vice President of Product Management for WSJ.com International (a Dow Jones property), where she manages a team of product managers in Europe and Asia for The Wall Street Journal suite of products, defines the global strategic vision for WSJ.com, and ensures successful execution of the product roadmaps for each international website. Until recently she was Vice President of Product Management for Simon & Schuster’s digital group. Radhika has also been Product Manager, Digital Publishing at Springer Science + Business Media; Senior Producer/Product Manager, Shopping.com; and Senior Product Manager, CondéNet (Condé Nast). She received her M.A. from Simmons College.
Radhika has a black belt in Tae Kwon Do.

Anita Onesti (Introduction to Multimedia Financial Analysis) is Vice President of Financial Planning and Analysis at McGraw-Hill Education, having until recently been Vice President of Finance at Perseus Books Group. Prior to that, she was Assistant Controller and later Vice President and Corporate Controller at Scholastic, Inc. She has also held positions at Lantis Eyewear Corporation, Calvin Klein, Inc., Bidermann Industries Corp., Seiko Corporation of America, and Pannell, Kerr, Forster. Anita is a C.P.A. and earned her degree from the University of Massachusetts at Amherst.
Anita helped spearhead bringing boys’ and girls’ lacrosse to her town’s recreation program, then into the high school as a club and later as a varsity sport.

John PavleyJohn Pavley (Website Production: Managing a Digital Brand) is Chief Technology Officer, The Huffington Post, AOL-Huffington Post Media Group, having previously been Vice President of Engineering for LimeWire, LLC. He has held positions at Conductor, Inc., ContextWeb, Yahoo! Search Marketing, DoubleClick, Bitlocker, FlashPoint, and Apple. He possesses a number of coding patents, and writes casual and educational game apps and maintains an educational website (www.k12excel.com) in his spare time. John earned his degree from Rutgers University.
John is getting in shape by watching Breaking Bad on the treadmill; he averages 2-3 miles an episode.

Jill SchwartzmanJill Schwartzman (Book Acquisition and Editing) is Executive Editor at Penguin Random House (U.S.)’s Dutton imprint, where since January 2012 she has acquired platform, publicity, and voice-driven non-fiction, with a focus on pop culture, memoir, humor, music, biography, and narrative non-fiction. She has worked with authors such as Nick Offerman, John Taylor, Patience Bloom, and Christian Lander. Before joining Dutton she was a Senior Editor at Hyperion, and, before that, a Senior Editor at Random House Trade Paperbacks. Jill is a graduate of Smith College.
Jill is an enthusiastic tennis fan and has attended the U.S. Open every year for the last ten years; she has also visited the sites of the French Open and Wimbledon. Australia’s next!

Don SeitzDon Seitz (Self-Publishing and POD) is Senior Vice President, Business Development for Author Solutions, Inc. at Penguin Random House (U.S.), where he is responsible for strategy and management of Author Solutions’ global self-publishing partnership business. Prior to joining Author Solutions, he was Executive Vice President of Hubcast, Inc., and of L. P. Thebault Co. Don has also held positions at Lucent Technologies, CARS, Inc., Automated Compliance Systems, and IBM. He received his M.B.A. from The Harvard Business School.
Don co-founded a decade ago what has become New Jersey’s premier youth soccer organization.

Rob SilverstoneRob Silverstone (Management and Leadership in Transitional Times) is Vice President, Business Planning & Analysis, at Meredith Corporation. He was most recently a Senior Contractor at AOL, working on high-level finance and strategy projects. He previously held several positions at Condé Nast, including Vice President and Business Manager of The New Yorker, Vice President and Advertising Business Manager, Senior Vice President of Ad Services, and Senior Vice President of Finance, Corporate Sales Division. He has also held positions at Home Box Office, Inc., Dow Jones & Company, Inc, and National Westminster Bank USA. Rob earned his M.B.A. in Finance from New York University.
Rob loves to listen to 1960s British rock groups, including The Who, Led Zeppelin, The Rolling Stones, and Black Sabbath.

Shauna SummersShauna Summers (Niche Markets: Romance) is an executive editor at Ballantine Bantam Dell where she edits and acquires commercial fiction, particularly romance and women’s fiction. She began her career at Bantam Books in 1992, and has since worked at both Ballantine and Bantam Dell before all three imprints combined. Her authors include many award-winning and NYT bestselling authors including Debbie Macomber, Karen Marie Moning, Suzanne Brockmann, Lara Adrian, Mary Balogh, Joan Johnston, Molly O’Keefe, Deb Caletti, and Sarah Addison Allen. Shauna has a Bachelor’s degree from Brigham Young University and a Master’s in American Studies from Boston College.
Shauna enjoys travelling to exotic locations; her favorite trip of all-time (so far) was to Bhutan, and she went on a safari to Tanzania last fall.

Fran ToolanFran Toolan (Book Metadata and Infrastructure) is the Founder, Chief Executive Officer, and Chief Igniter of Firebrand Technologies, which works with more than 100 publishers to manage their product development workflow from project idea through production and market release. The company’s metadata distribution service is the single largest metadata supplier in the United States, managing the metadata distribution for 4,000+ publishers. Firebrand Technologies also handles the management and distribution of eBooks for more than 30 publishers, including Simon & Schuster, and owns NetGalley, a service that connects electronic advance reading copies of books from 250+ publishers. As CEO, Fran manages all aspects of the company and works closely with all the major New York publishers on workflow and metadata issues. Previously, he was President of Quality Solutions and a partner in CSC Consulting. He serves on the Board of Directors of the Book Industry Study Group. Fran holds a B.A. in Computer Science from Rutgers University.
For the past few months, Fran has been playing in a cover band that was started by four of his sons; rumor has it next month, his daughter is also joining the band!

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