Fall Faculty: New Faces

Who’s new on the faculty for the Master of Science in Publishing program at NYU-SCPS? Each semester, as we add new courses and expand our faculty, we invite top industry experts into our classrooms to help us shape and refine our curriculum. This fall, for example, we are adding a new course called “EPUB and eBook Workflow” and invited Pablo Defendini of Open Road Integrated Media to teach it. We created a new course in Principles of Art and Design and asked Dan Revitte of Rodale to share his design knowledge with our students. Another new course in The Role of Video in Publishing will be taught by Godofredo Astudillo of TV Guide Magazine. Other industry leaders joining our faculty this fall are: Scott Alexander of American Photo; Seale Ballenger and Jonathan Burnham of HarperCollins; Daniele Campbell of MTV Networks; Shannon Casey of Hearst; Ruth Feldman of Martha Stewart Living Omnimedia; Rob Fisher of American City Business Journals at Advance Publications; Jane Grenier, Rick Levine, and Josh Stinchcomb of Condé  Nast; Robert Miller of Workman Publishing; Kate Rados of F+W Media; John Vlachos, formerly of Time, Inc; and Troy Williams of Macmillan. Please read on to learn more about them:

Scott Alexander (Introduction to Magazine Publishing) is Editor-in-Chief of American Photo, a Bonnier Corp. publication, where he is in charge of both the magazine and the website. He also oversees the development of iPad apps. Previously, he was Senior Editor for Playboy and Popular Science, Deputy Editor for Yahoo! Internet Life, Associate Editor at iVillage, and Associate/Online Editor for Home Office Computing. Scott received his bachelor’s degree from the University of Colorado.

Godofredo Astudillo (The Role of Video in Publishing) is Video Editor and Producer of TV Guide Magazine where he produces, directs and edits content for web use, behind-the-scenes footage, and short promos; he is also a freelance editor and videographer for Nickelodeon, iTunes/Apple, and CBS through his own video production company, Tidy Brighty Productions. Godofredo has worked as a photo editor for TV Guide and freelancer for InStyle and Entertainment Weekly. He holds an MFA in Directing from NYU Graduate Film School.

Seale Ballenger (Public Relations and Corporate Communications) is Vice President & Group Publicity Director for HarperCollins imprints William Morrow, Avon, Harper Voyager, William Morrow Trade Paperbacks, and Morrow Cookbooks, where he works with authors such as John Grogan, Bill O’Reilly, Amy Ephron, and Neil Gaiman. His previous positions include Vice President and Director of Publicity for Atria Books at Simon & Schuster, Vice President and Director of Publicity for Pocket Books at Simon & Schuster, and Corporate Communications Director for Outside. He is a graduate of The University of the South.

Jonathan Burnham (Introduction to Book Publishing) is Senior Vice President and Publisher of the Harper division at HarperCollins; the Harper list includes authors Michael Crichton, Barbara Kingsolver, Milan Kundera, Ann Patchett, Anderson Cooper, Michael Chabon, Louise Erdrich, Paulo Coelho, Doris Lessing, Daniel Silva, former Governor Sarah Palin, and many others. He also oversees Harper Perennial, William Morrow, Avon, and HarperVoyager. Previously, he was President of Miramax Books and Publishing Director of Chatto and Windus in the UK. Jonathan was educated at Oxford University in the United Kingdom, where he holds a Ph.D. in Literature in Italian twentieth-century poetry.

Daniele Campbell (Introduction to Interactive Media) is Vice President of Marketing and Business Development, CRM Group at MTV Networks, where she develops and executes strategic partnerships and cross media digital marketing programs. Previously, she had been Vice President, Interactive and Director of Corporate Strategy and Development at Rodale, and Associate Director of Finance, Strategy and Business Development at TIME. She received her MBA from the Wharton School of the University of Pennsylvania.

Shannon Casey (Desktop Publishing) is Associate Art Director of Marie Claire, where she designs layouts for all sections of the magazine, art directs and supervises freelance designers, directs photo shoots, and commissions art and illustrations.  Previously she was Designer for Lifetime magazine and a freelance designer for magazines such as Seventeen, Parents, Newsweek, and Time Out New York. Shannon holds a degree from the S.I. Newhouse School of Public Communications/College of Arts and Sciences.

Pablo Defendini (ePUB and eBook Workflow) is Interactive Producer, Open Road Integrated Media, where he helps manage the development of in-house online marketing platforms, websites and enhanced eBook production as well as research and development and workflow. Previously, he was a designer and producer for Tor.com, a division of Macmillan Publishing, and an art director for J. Walter Thompson and NRG Magazine. He graduated from the Pratt Institute.

Ruth Feldman (Introduction to Magazine Publishing) is currently International Editorial Director and Business Manager at Martha Stewart Living Omnimedia. From 2004-2008, she was Editorial/Creative Director for Rodale Magazines International. Previous positions include Creative Director for Hearst Magazines International, Art Director for The New York Times, Acting Art Director for Redbook, and Design Director for McCall’s. She received her degree from Ontario College of Art and Design.

Rob Fisher (Mastering Management and Leadership) is Group Publisher and Senior Vice President of American City Business Journals at Advance Publications, as well as Senior Vice President of Circulation for Sporting News. Previously, he had been Group Publisher for their Kansas City, St. Louis, and Wichita newspapers; Publisher for their Phoenix and Portland (OR) business journals; Editor of the Portland business journal; and Managing Editor of their Kansas City business journal. He received his degree from Northwestern University.

Jane Grenier (Introduction to Marketing and Branding) is Vice President of Integrated Strategy at Condé Nast Media Group, where she spearheads development of channel-neutral custom solutions for the company’s largest marketing partners. Other positions she has held at Condé Nast include Vice President and Publisher of Flip.com, Associate Publisher/Marketing for Teen Vogue, and Associate Publisher/Creative Services at Gourmet. Prior to joining Condé Nast, Jane held posts at Esquire and in the corporate marketing department at Family Media Inc. She received her MFA from Florida State University’s Asolo Conservatory.

Rick Levine (Capstone [Magazine Section]) is Senior Vice President of Editorial Operations for Condé Nast, where he works with the company’s consumer magazines on a broad range of operational issues as well on as new initiatives, including the development of digital editions. Previously he was Vice President and Human Resources Director of The New Yorker and Managing Editor of Condé Nast Traveler. Before joining Condé Nast, he was a reporter, an editor of “The Week in Review” section, and City Hall bureau chief at The New York Times. Rick has co-authored four books and earned his MBA in Management from New York University’s Stern School of Business.

Robert Miller (Introduction to Book Publishing) is currently Group Publisher of Workman Publishing. Before moving to Workman, he was President of HarperStudio, a division of Harper Collins.  Prior to HarperStudio, in 1990 he founded Hyperion Books and served as its President until 2008. Previous positions include Vice President at Dell Publishing, Editorial Director of Delacorte Press  and Senior Editor at Warner Books. Bob began his career as an Editorial Assistant at St. Martin’s Press in 1978. He is also Chairman of the Board of New York City/Outward Bound, a non-profit organization that supports public education in New York City. He received his degree from Boston University.

Kate Rados (Introduction to Interactive Media) is Group Marketing Director of F+W Media, where she is responsible for the marketing and publicity strategy of over 19 communities; 3,500 print/1,500 eBook titles; and 25 eCommerce stores.  Before moving to F+W Media, she was Director of Digital Initiatives for Chelsea Green Publishing.  Previous positions have also included Director of Digital Markets for Sterling Publishing/Barnes & Noble, Publicity Manager for Bauer Publishing, and Press and Talent Coordinator for the Food Network. She is a graduate of Wagner College.

Dan Revitte (Principles of Art and Design) is Online Art Director for Men’s and Women’s Health magazines, where he is responsible for visuals on the websites and translating the look and feel of the print magazine to the online medium. He also works on the Rodale book line and on visual aspects of the iPhone and iPad apps. From 2007-2009, Dan was Managing Art Director of Newsweek, working on both the magazine and Newsweek books. He has also worked for The Denver Post and as a freelance art director. He is a graduate of The University of Colorado.

Josh Stinchcomb (Magazine Advertising: Print and Online) is Vice President of Digital Sales at Condé Nast Media Group, having previously been Publisher and Executive Director for their business group; Associate Publisher of Wired Media; and Integrated Marketing Director for Wired. He earned his MBA from New York University’s Stern School of Business.

John Vlachos (Introduction to Multimedia Financial Analysis) was until very recently Vice President and Chief Financial Officer at QSP, Inc. (a Time Inc. Company), where he had worked since 2009.  Prior to this, he served as VP of Global Business Planning + Analysis and Chief Financial Officer of U.S. Affinities for Readers’ Digest Association, Inc.  Previous positions include SVP and Chief Financial Officer for Bookspan, Director of Finance for the Corporate Strategic Planning Group at Time Inc. and Executive Vice President and Acting President for Time Inc. International.  He has also served as CFO for Chadbourne & Parke, LLP, and as VP and Controller for Ziff-Davis Publishing Co.  He received his  degree from New York University.

Troy L. Williams (Capstone [Book Section]) is Vice President and General Manager, New Ventures, for Macmillan, where he is charged with starting up new businesses or acquiring existing early-stage companies to add to the product portfolio, largely in the education sector. Previously, Troy served as a Principal with T.L. Williams & Company in Austin, TX, where he consulted on early-stage and troubled companies. An entrepreneur himself, Troy was the founder, President, and CEO of Questia Media Company, which provided college students and researchers with the largest online collection of full-text books and journal articles. He holds a J.D. from Harvard Law School.

For more information about our program and our faculty, please visit our website at http://www.scps.nyu.edu/mspub

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