Meet the Spring Faculty: New Faces and Surprising Facts

We know you have been waiting for this, so here’s our annual introduction to the new faculty members teaching during the spring semester at NYU’s M.S. in Publishing: Digital and Print Media program. Their interests are far-reaching, from expertise in mystery, science fiction and horror publishing to tablet and app creation. Our talented teachers can help students understand worlds ranging from Apple to analytics, consumer marketing to social media marketing, fiction to finance, metadata to magazine editing, video to new views of the future of media. Read on for profiles of the latest publishing executives to join our roster of media leaders in the classroom. Plus, you will learn a few fun facts about what our faculty members do in their time away from teaching:

Meet the Faculty… Inside and Outside the Classroom

Marketers, lawyers, “transformation” experts, oh my! The new faculty members teaching in the NYU M.S. in Publishing: Digital & Print Media program this fall are an eclectic and highly experienced group joining our full roster of 70 top media executives. To tell you more about them, we decided to give you not only the official bios of our latest faculty members, but some insights into their passions outside the classroom:

Jeff Barish (Magazine Advertising: Print and Online) is Senior Executive Director of Digital Sales at Condé Nast, where he is responsible for web, mobile and tablet advertising sales across all Condé Nast brands. Previously, he was Associate Publisher and VP of Advertising at Newsweek/The Daily Beast and before that, Advertising Director of Condé Nast Portfolio. He has also held senior management positions at Tribune Media Net, Thomson Financial Media, Fresh Baked Studios, and Metal Bulletin. Jeff received his degree from the State University of New York at Stony Brook.

Green-blooded Jeff Barish lives and breathes for the New York Jets.

“Webby, Wiki, and Sticky:” Video for 2012

Duff and Cohen speak to NYU Publishing students

“What experience do we want to cultivate for readers?” was a question on everyone’s minds during the latest NYU-SCPS M.S. in Publishing alumni event, a discussion entitled “Visions in Video” recently held by the NYU-SCPS Office of Alumni Relations, the Publishing Alumni Association, and the Publishing Student Association. Speakers Craig Duff and Samantha Cohen each talked about challenges for the magazine and book industries presented by new technology, including video and multimedia.

Craig Duff, Director of Multimedia and Chief Video Journalist at Time, Inc., told the group that, ideally, online content should be “webby, wiki, and sticky”—meaning content (especially in terms of long-form journalism) should be current, have a collaborative/educational value, and make a reader want to stick with a story until the end. Digital and online audiences face more distractions than print readers, and thus have a tendency to hit-and-run read, which can hinder a story’s impact.

“You’re Hired!” One Student’s Story

Daniell Maupai: from the Capstone to a job at Condé Nast

“I was SO nervous,” remembers Danielle Maupai of the moment she stood up at an NYU Center for Publishing Board of Advisors meeting and summarized key elements of her graduate thesis, or “Capstone.”  After delivering a flawless Capstone presentation the week before in front of her fellow graduate students in the NYU M.S. in Publishing program, Maupai had been selected to tell the Board members about her thesis.  Maupai knew this was a wonderful opportunity to outline her business plan for a new magazine for American teachers in front of executives like Nina Link, President and CEO of MPA: The Association of Magazine Media; John Q. Griffin, former Executive Vice President of Time Inc. & President of Time Inc. News Group and current President of Griffin & Associates; and Louis Cona, Chief Marketing Officer for Condé Nast.

Fall Faculty: New Faces

Who’s new on the faculty for the Master of Science in Publishing program at NYU-SCPS? Each semester, as we add new courses and expand our faculty, we invite top industry experts into our classrooms to help us shape and refine our curriculum. This fall, for example, we are adding a new course called “EPUB and eBook Workflow” and invited Pablo Defendini of Open Road Integrated Media to teach it. We created a new course in Principles of Art and Design and asked Dan Revitte of Rodale to share his design knowledge with our students. Another new course in The Role of Video in Publishing will be taught by Godofredo Astudillo of TV Guide Magazine. Other industry leaders joining our faculty this fall are: Scott Alexander of American Photo; Seale Ballenger and Jonathan Burnham of HarperCollins; Daniele Campbell of MTV Networks; Shannon Casey of Hearst; Ruth Feldman of Martha Stewart Living Omnimedia; Rob Fisher of American City Business Journals at Advance Publications; Jane Grenier, Rick Levine, and Josh Stinchcomb of Condé  Nast; Robert Miller of Workman Publishing; Kate Rados of F+W Media; John Vlachos, formerly of Time, Inc; and Troy Williams of Macmillan. Please read on to learn more about them:

The Art of Getting Hired

Denise Cunningham of Sterling Publishing and Ali DeBiasi of Time Inc. provide valuable career advice to NYU-SCPS Center for Publishing students.

Wouldn’t it be great to know the secret thoughts of job recruiters—what may irk, what will work, and how you can ultimately convince them to offer you the job of your dreams? At a Career Panel sponsored by the Center for Publishing at New York University’s School of Continuing and Professional Studies, graduate students were given the opportunity to do just that. Ali DeBiasi-Intrès, Executive Director of Staffing at Time Inc., and Denise Cunningham, Vice President for Human Resources at Sterling Publishing, gamely answered questions and even conducted mock interviews with two brave students, followed by a candid critique of their performances. Read on for discussion highlights, and don’t forget to make this your handy checklist before submitting your next job application.

Meet Our New Fall Faculty

A leading editor. Two renowned publishing attorneys. An online marketing expert. A top print and production chief. A star web designer. A publisher who discovered some of our most beloved books. A successful entrepreneur who is  now a senior digital executive. These are the new faces  joining our faculty of leading publishing practitioners at the Master of Science in Publishing program this fall. We are delighted to welcome them and thought you would like to hear about who’s who in the classroom:

Center for Publishing BillBoard: Meet Our New Advisors

Behind the scenes at NYU’s Center for Publishing, the Board of Advisors works hard to help us in many ways. Whenever we’re developing new courses for our programs, seeking suggestions for new faculty, learning more about industry trends, or planning exciting student visits to publishing companies, we reach out to the Board for help and advice.

We recently expanded our Board, inviting four leading publishing executives to join our esteemed team of advisors in guiding our students and our programs. Here’s a brief look at our four new members:

A Visit to Entertainment Weekly

Stivers and Cagle (center) with M.S. in Publishing students at Entertainment Weekly

“You’re never done,” said Cyndi Stivers, managing editor of EW.com about career trajectories and the importance of staying current.   “Get comfortable with that idea and keep learning. The stuff that comes easily to you may actually be a rare and marketable skill.” Next to her, Jess Cagle, managing editor of Entertainment Weekly (all Time Inc. top editors have this title instead of Editor-in-Chief), nodded in agreement. Both editors had agreed to sit down with NYU’s Master of Science in Publishing students to talk about careers, publishing, and the challenges of entertainment journalism.

Google, E-Readers and More

David Carr(l) and Ken Auletta have a Google chat

Did you know that employees at Google’s Mountain View, CA campus get free oil changes and car washes on Thursdays? Or that there are five doctors on campus? How about the fact that engineers can spend 20% of their time working on what they want? This 80/20 rule, which has spawned Google Wave, Google News and Gmail, is part of a corporate culture where boss and cofounder Sergey Brin rollerblades (late) to meetings in his gym shorts. Every building has its own cafeteria serving everything from Mexican food to sushi and free food is everywhere.