When it comes to the publisher’s role in a magazine, selling pages to advertisers is just the beginning. Jill Seelig, Vice President and Publisher of O, The Oprah Magazine, spoke to students at NYU’s 2010 Summer Publishing Institute to explain the rest of the process.
Seelig proudly announced that she, “absolutely loves magazine publishing.” Her message was one shared by her eager audience. In addition to passion, however, Seelig echoed other presenters when she said this generation will need to understand digital media inside and out. Not only are consumers and editors keeping up with the move to digital, noted Seelig. Advertisers, too, want to be on the cutting edge. “Digital doesn’t mean that print is dead,” said Seelig. “It means we need to combine all media assets and offer advertisers ways to reach consumers through multiple outlets.” Read the rest of this entry »