By Andrea Chambers
“You guys are killing us. You’re the generation that won’t pay for anything!” griped Mary Ann Bekkedahl, EVP and Group Publisher for Rodale, www.rodale.com.
The 100 students staring her down did not look chagrined, perturbed or even ruffled. By now, week two in the Summer Publishing Institute, these recent college grads are getting used to being defined (and gently maligned) as game changers who are shifting the face of media. “You are ‘screenagers.’ You are born into the digital industry,” said Robert (“Bo”) Sacks, media commentator and creator of a widely read eponymous newsletter www.bosacks.com. Once again, the students sat serenely, secure in their newfound sphere of influence. They registered more concern about Sack’s comment that half the information they learned in college was obsolete by the time they graduated. Read the rest of this entry »