Penguin CEO David Shanks with M.S. in Publishing students
Podcasts. Audiobooks. Videos. Apps. Digital media has fast become an integral part of book marketing strategies, and it keeps growing in importance. So what’s a leading publisher to do? Last week students in the M.S. in Publishing: Digital and Print Media program at NYU’s School of Continuing and Professional Studies learned how Penguin Group (USA), Inc. solved the problem: they created their own media suite!
