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Categories : M.S. in Publishing: Digital & Print Media
Mary Ann Bekkedahl will speak in NYU's "From Idea to Empire : New Business Development" class."
We love our faculty members at NYU’s Master of Science in Publishing program, but it’s still nice to have a fresh face in the classroom now and then. Enter the guest speaker, an expert who spends an hour or so imparting a new publishing viewpoint, strategy or way of doing business to the class. This fall, we’re fortunate to have a number of guest speakers sharing their wisdom with our students.
For faculty members, luring a top publishing executive to NYU’s evening classes after a long day on the job is a feat in itself. In fact, snaring speakers requires the reach of a casting agent, the tenacity of a talent scout and the clout of a speakers’ bureau combined. One must be very persuasive to convince a guest speaker to put together a PowerPoint presentation, scramble around for interesting handouts—think bestselling books or hot magazines—bolt out of the office early (stomach grumbling), and race to NYU in time to face a sea of equally hungry and weary students.
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Tags: Adam Fulrath, Jeanniey Mullen, Jessica Musumeci, Mary Ann Bekkedahl, NYU Summer Publishing Institute, Robert Sacks, Steve Malley
Categories : Summer Publishing Institute
Rodale's Mary Ann Bekkedahl speaks about the role of a publisher
By Andrea Chambers
“You guys are killing us. You’re the generation that won’t pay for anything!” griped Mary Ann Bekkedahl, EVP and Group Publisher for Rodale, www.rodale.com.
The 100 students staring her down did not look chagrined, perturbed or even ruffled. By now, week two in the Summer Publishing Institute, these recent college grads are getting used to being defined (and gently maligned) as game changers who are shifting the face of media. “You are ‘screenagers.’ You are born into the digital industry,” said Robert (“Bo”) Sacks, media commentator and creator of a widely read eponymous newsletter www.bosacks.com. Once again, the students sat serenely, secure in their newfound sphere of influence. They registered more concern about Sack’s comment that half the information they learned in college was obsolete by the time they graduated. Read the rest of this entry »