Abu Dhabi Diary, Part II

Peter Balis shows his iPad to Sulaiman Adebowale from Senegal

The delicate art of the swipe and the pinch was demonstrated again—and again—as 25 publishers from all over the Arab world (and beyond) fingered iPads and also got acquainted with the Kindle, Nook, Sony Reader and the new Kobo eReader. Peter Balis, director of digital content sales for John Wiley and  Sons, had hauled his stash of digital toys half way around the world to demonstrate the latest technology to his 24 students assembled in the brand new, high-tech classroom on the campus of NYU Abu Dhabi.

It was day three of the four-day executive training sessions for Arab-region publishers co-sponsored by The Center for Publishing at NYU-SCPS and KITAB, the joint venture company formed by the Frankfurt International Book Fair and the Abu Dhabi International Book Fair. Today’s subject was digital publishing: the what, the why and—for some in the room—the when.

Abu Dhabi Diary, Part I

Philip Patrick lecturing in Abu Dhabi

“It’s profoundly important to be willing to fail. What’s important is trying new things,” said Philip Patrick, a publisher at Crown Publishing, a division of Random House, as students from 14 nations listened raptly. Most were thousands of miles from home, seated at student desks at the brand new campus of New York University Abu Dhabi, participating in the inaugural executive publishing training sessions for publishers from the Arab world (and beyond).

Oasis of Books

Shoppers at the Abu Dhabi International Book Fair

It was Saturday night in Abu Dhabi, the capital of the United Arab Emirates. Women in black abayas and headscarves, children in tow, and men in flowing white dishdashas were wandering the aisles of the Abu Dhabi International Book Fair, eager to spend their dirhams. As a Western observer, I was intrigued to enter a realm very different from  the more regimented fairs such as Book Expo America or The Frankfurt Book Fair, where publishers  display their upcoming titles to booksellers and do rights business as well. For the Arab countries, in contrast, the book fair is predominantly a way to distribute reading materials directly to the buying populace.