Maga-Brand Awareness

Bill Stump, Doug Brod, Mia Haugen, Kristen Schultz, Elizabeth Mayhew

“So, where are all the men?” Bill Stump, panel moderator and Senior Vice President and Executive Director at Rodale, jokingly asked upon entering the room for the “Magazines as Multi-Platform Brands” panel discussion on the first day of the Summer Publishing Institute (SPI) at NYU. (Like the publishing industry itself, the student body at SPI is largely female.) After a laugh, 105 publishing students, Bill Stump and four executives from influential national magazines settled in to discuss the power and importance of the brand. On hand for the conversation: Doug Brod, Editor of SPIN; Kristen Schultz Dollard, Digital Director of SELF; Mia Haugen, Managing Editor of Forbes; and Elizabeth Mayhew, VP and Editor-in-Chief of Brand Content at Woman’s Day.

Center for Publishing BillBoard: Meet Our New Advisors

Behind the scenes at NYU’s Center for Publishing, the Board of Advisors works hard to help us in many ways. Whenever we’re developing new courses for our programs, seeking suggestions for new faculty, learning more about industry trends, or planning exciting student visits to publishing companies, we reach out to the Board for help and advice.

We recently expanded our Board, inviting four leading publishing executives to join our esteemed team of advisors in guiding our students and our programs. Here’s a brief look at our four new members: