Book Expo America: Rock Concert for Book Lovers

SPI students Vivian Roberson and Chloe Goodhart at BEA

After the first three days of classes, NYU’s Summer Publishing Institute (SPI) students experienced a change of pace from the classroom when they attended Book Expo America (BEA) at the Jacob K. Javits Convention Center. The conference center was transformed into a huge mall where every “store” featured the same thing: books. Even better for the students, the big books for fall were not only prominently displayed, but in some cases given away as advance reading copies.

The Social Network: The Panel

Center for Publishing faculty member Katherine Tasheff (l) and Director Andrea Chambers at social media panel

You’ve seen “The Movie,” so now it’s time to read about “The Panel,” a conversation among high-powered social media experts who gathered at Harvard Business School last week for the 20^th Annual Dynamic Women in Business Conference.  Entitled “Beyond the Buzz,” the social media panel was one of sixteen discussions focused on key issues such as work-life balance, managing teams in a global context and networking and selling with confidence.

The NYU-SCPS Center for Publishing was well represented on the social media panel by Director Andrea Chambers, who moderated the discussion, and by Katherine Tasheff, Executive Director, Digital Media and Marketing, Hyperion and Voice Books.  Tasheff teaches Introduction to Interactive Media in the Master of Science in Publishing program at NYU. To report on the many tips and tactics suggested by the social media panelists, two Harvard Business School first-year students, Alexandra Bochicchio and Valerie Galinskaya, offer this status update: